Digital Entrepreneurship: The Role of Social Media
Entrepreneurs are people who take risks and see opportunities in order to reach the future of their dreams, take action to take advantage of this opportunity and establish a business. Entrepreneurship is turning a business idea into production by taking risks and using production factors. Entrepreneurial people have characters who can start a business over and over again at the expense of loss and who continue their work in the name of entrepreneurship without giving up. After finding the entrepreneurial business idea, the entrepreneur establishes and manages a company by earning economic gains, and successful entrepreneurs observe their environment in order to seize opportunities and investigate the social, cultural, economic and economic activity areas of their location.
Social media has become part of entrepreneurship.
Companies like Facebook, Google, Apple and Microsoft have changed the way society communicates as well as its general habits. Digital entrepreneurs have a huge impact on new business ideas worldwide. Digital entrepreneurship is all entrepreneurial work that is transferred to the digital environment as an existing product, service product or content is called digital entrepreneurship. Digital entrepreneurship manifests itself as virtual, service / product and physical. Digital entrepreneurship refers to new initiatives and ventures that are innovated and create social and economic gains through technology. The advantages of digital entrepreneurship are easy distribution, storage and production in the digital market, digital products, digital services and digital advertising.
According to the data on usage habits in Turkey, it is stated that there is an average of eight hours of online use on the internet per day and three hours of this use belongs to social media logins Entrepreneurs should prefer social media influencers who are especially active in social media and have a high ability to persuade consumers to buy. This study aims to develop students’ skills to create a target audience by sharing in line with their interests based on the field of entrepreneurship and utilizing social media with heuristic evaluation.
Ways to Use Social Media Effectively
Identify Your Target Audience
It is very important to research well the people you want your brand to reach and their criteria. Instead of investing in people who will not be interested in your product or brand on your social media accounts, creating your target audience that you can really attract will both enable you to achieve your goal and you will have made a point shot to the needs of your target audience.
Choose Your Preferred Social Media Channel Well
Choosing the medium with the highest potential and the most effective communication in your social media preferences will give you plus points. After determining the right target audience, which is our first step, you need to observe which social media your target audience is more active on. You may not achieve the same success in every social media account. Many factors such as the age range of your target audience and the characteristics of your brand will affect the right social media channel for you. For this reason, instead of aiming to make a quick entry into all social media networks, you should prefer to focus on social media channels where you can express yourself in the best way and establish the best communication with your target audience.
Maintain the Consistency of Your Brand Image
While it’s great to add variety to your social media feed, it pays to be consistent in some areas to make a lasting impression. Whether you’re using brand colors, logos, fonts, images or anything else, make sure there are some elements that reflect your brand. Your brand voice needs to be consistent. There are many followers who may only recognize your brand through visual means, by the look, style or theme of your posts. Don’t forget to maintain such visual elements in order to keep your followers and keep your brand spreading.
Social Network
Connect with people who actively use social media in the market you are entering. Connect with potential customers and industry experts who follow social media. Ask open-ended questions about your product, the market you are entering and try to get feedback. Exchanging ideas on social media will allow you to see the shortcomings and expectations to make your product more successful and will increase the awareness of your initiative.
Introduction Page
The first step to be successful on social media is to prepare a promotional page for the product or service you have developed. With a web page, you should clearly explain which problem your initiative solves for your target audience. By attracting potential customers to your web page, you can ask for their e-mail addresses so that they can get more information about your product. Creating a database of your existing and potential customers’ e-mail information will be an effective resource that you can use in your marketing activities.
If you don’t feel proficient in web page development and design, you can use ready-made web platforms like Kick Off Labs, Launch Rock or Prefinery that you can customize for your product.
If you are good with coding and design, you can develop your own website with the free WordPress app. Many startups prefer this platform for content management.
Creating Content
Creating quality content is one of the most powerful marketing and brand development tools. Writing quality, engaging posts on a regular basis increases the number of people talking about you on social media and allows you to reach a wide audience. Quality content also plays a big role in ranking your page high in search engines. Content can be not only text, but also images, graphics or videos. If you want as large an audience as possible to be aware of and interested in your startup when you launch it, spend time creating followable content about your product and the market you are entering. Tracking their feedback will also be extremely important in this regard.
